Agency Life: Confessions of a Copywriter

I wrote a new article for the UCF Creative Writing MFA blog! Read on to learn more about the agency writing life, good SEO habits, and a whole lot you probably didn’t bargain for. Until next time!

MFA & Beyond

Graduating with an MFA is both terrifying and exciting. The second it’s over, you marvel at how quickly the last two or three years went by. My past and prospective professional pursuits have never exactly hinged on a graduate degree. I got my start right out of college with a hokey copywriting job that wasn’t much more than an assembly line of fake job advertisements. Fast forward and you’ll find that my career has had many faces: human resources coordinator for almost 500 employees, marketing strategy manager for a startup company with tons of potential, and freelance writer with work published on too many indiscriminate topics. Gone are the days of my perennial neurosis about whether an MFA was worth it.

In the past, I’ve authored topics on  how to staying sane in creative writing workshops and cracked open the science behind publishing poetry. Now, I’d like to share my…

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SoftRock Takes LeadsCon by Storm

 

Since November of 2013, I’ve been working as a Copywriter for an Orlando-based software company named SoftRock. We develop websites and social media, mobile, and other online applications while simultaneously maintaining significant personal relationships that encourage customer retention and company growth. In that small amount of time, I’ve been given numerous opportunities to explore the marketing industry and lead generation.

By noon on Monday the 24^th, yours truly will be landing in Las Vegas to attend the world famous LeadsCon conference at The Mirage Hotel and Casino. This conference, which fetches the Who’s Who of the vertical media and direct-response marketing industry, allows unmatched insights and access to marketing leaders, vendors, and potential clients.

As a relatively new affiliate of the trade, I look at this adventure as a way of broadening my familiarity with associated components of lead generation, such as aggregators, analytics, advertising agents, and traffic sources. I plan to absorb information as my coworkers and I network and mingle with industry leaders like Pandora, All Star Directories, LeadiD, Reven Media, Crush Ads, and so many more!

Did I mention VEGAS? I’ve never been before! If you told me a year ago that I’d be working for a fun, innovative technology company like SoftRock and flying to Las Vegas for the purpose of learning and gathering valuable industry connections, I probably would’ve laughed at you or fainted. Dreams do come true and hard work pays off. Right now, I’m ready to play. Look out Vegas! Rather, look out LeadsCon!