SoftRock Takes LeadsCon by Storm


Since November of 2013, I’ve been working as a Copywriter for an Orlando-based software company named SoftRock. We develop websites and social media, mobile, and other online applications while simultaneously maintaining significant personal relationships that encourage customer retention and company growth. In that small amount of time, I’ve been given numerous opportunities to explore the marketing industry and lead generation.

By noon on Monday the 24th, yours truly will be landing in Las Vegas to attend the world famous LeadsCon conference at The Mirage Hotel and Casino. This conference, which fetches the Who’s Who of the vertical media and direct-response marketing industry, allows unmatched insights and access to marketing leaders, vendors, and potential clients.

As a relatively new affiliate of the trade, I look at this adventure as a way of broadening my familiarity with associated components of lead generation, such as aggregators, analytics, advertising agents, and traffic sources. I plan to absorb information as my coworkers and I network and mingle with industry leaders like Pandora, All Star Directories, LeadiD, Reven Media, Crush Ads, and so many more!

Did I mention VEGAS? I’ve never been before! If you told me a year ago that I’d be working for a fun, innovative technology company like SoftRock and flying to Las Vegas for the purpose of learning and gathering valuable industry connections, I probably would’ve laughed at you or fainted. Dreams do come true and hard work pays off. Right now, I’m ready to play. Look out Vegas! Rather, look out LeadsCon!




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